BIA Member Morning Mingle

Presentation Topic: "The Owner's Role in Marketing Success"

Is your company set up to reach its sales goals in the future? Some owners get more involved in solving this challenge, while others prefer to delegate these types of responsibilities. What role should the owner or CEO play in a company’s marketing?

In this session, Steve Wolgemuth, author and CEO (YDOP) will unpack key insights from his award-winning book, The Crucial 12: Powerful Insights For Marketing Leadership.  Filled with real stories and practical advice, this session will help owners find clarity around their essential role in marketing.
This session will help you:

• Get perspective on why marketing is so complicated these days
• Get clarity around your role as an owner/CEO in marketing and the type of marketing you should prioritize in 2023
• Get some practical advice on managing your marketing stakeholders - and avoiding common pitfalls with your team and your vendors.